How to Get Google AdX MA Approval in 2025 (Step-by-Step Guide for Publishers)

For publishers looking to maximize ad revenue, Google AdSense is often the first step. It’s easy to set up and works well for small to medium websites. However, as your traffic grows, AdSense may no longer provide the full revenue potential you deserve.

This is where Google Ad Exchange (AdX) comes in. AdX is a premium, enterprise-level advertising platform that connects publishers with high-paying advertisers, programmatic demand platforms, and direct deals. But unlike AdSense, you cannot apply for AdX directly. Access is only available through a Google Certified Publishing Partner (GCPP) or an MCM Partner like AdPubsValue.

In this guide, we’ll walk you through everything you need to know to get Google AdX MA Approval, including eligibility requirements, the role of MCM partners like AdPubsValue, and the step-by-step process to secure your delegation request and start monetizing effectively.

Let’s Understand the Two Types of Google AdX Access

Google Ad Exchange (AdX) offers publishers two main ways to access its premium ad demand MA (Managed Account) and MI (Managed Inventory). Both provide opportunities to monetize traffic with high-paying advertisers, but they differ significantly in terms of control, reporting, and payments.

Before we go into the step-by-step process of getting MA approval, let’s first understand what MA are, and how they differ for publishers of varying sizes and technical expertise.

What is Google AdX MA (Managed Account)?

Google AdX MA (Managed Account) gives publishers the highest level of control and access within Google Ad Manager. In this setup, the publisher operates almost like a direct AdX partner with full visibility and transparency.

With an MA account:

• Publishers can create and manage ad units directly in Google Ad Manager (GAM).
• They can set pricing rules, inventory settings, and advanced ad delivery controls.
• Publishers have access to detailed real-time reports and analytics.
• Payments come directly from Google, ensuring complete transparency.
• Best for large publishers with high traffic and quality content who can handle advanced ad operations.

Getting Started with Google AdX

Before you can use Google AdX, you must have an approved Google AdSense account. This shows Google that your website follows their rules and has good traffic.

To start with AdX, you also need:

• Google Ad Manager
• A delegation request for either MA (Managed Account) or MI (Managed Inventory), sent by a Google partner like AdPubsValue

Role of Partners Like AdPubsValue

MCM partners like AdPubsValue act as the gateway to Google AdX. Oue role includes:

• Reviewing your website to ensure it meets traffic, content, and compliance requirements.
• Sending the delegation request
• Assisting with onboarding, setup, and optimization of ad units in Google Ad Manager.
• Providing guidance and support for maximizing revenue through premium AdX demand.

Step-by-Step: How to Get Google AdX MA Approval

1. Check Eligibility

To get a Google AdX MA delegation request from AdPubsValue or another partner, your website must meet certain requirements:

• Consistent traffic volume (generally millions of monthly impressions).
• High-quality content that provides value to users.
• Full compliance with Google’s Publisher Policies (brand-safety, no invalid traffic, no prohibited content).

2. Partner with a Certified MCM Partner

• Reach out to a MCM Partner like AdPubsValue.
• The partner will review your traffic, content quality, and compliance.

3. Receive Delegation Request

• Once approved, AdPubsValue sends an MA delegation request to your Google account.

4. Accept in Google Ad Manager

• Log in and accept the delegation request.
• Your Google Ad Manager account is now linked with AdX under MA access.

5. Start Monetizing

• Create ad units, Creative, Delivery directly in Google Ad Manager.
• Manage pricing rules, inventory segmentation, and ad delivery.
• Enjoy premium demand and payments directly from Google.

Requirements to Get Google AdX MA Approval via AdPubsValue

To qualify for AdX MA approval through AdPubsValue, your website must meet the following criteria:

• Google AdSense Approved: Your site must already have an approved AdSense account.
• Payment History : At least 3 successful AdSense payments in the last 3 months, each exceeding $500.
• High-Quality Content : Original, engaging, and valuable content for your visitors.
• Good Revenue Potential: Your site should demonstrate strong monetization opportunities.
• Admin Access : Provide admin access to publishers@adpubsvalue.com for account setup and management.

Why Choose AdPubsValue for Google AdX MA

Partnering with AdPubsValue ensures that your journey to Google AdX MA approval is smooth, reliable, and profitable. We guide publishers through the entire approval process, helping you meet all eligibility requirements and complete each step without confusion or delays.

• We provide expert guidance throughout the entire MA approval process, helping you meet all eligibility requirements and complete every step with ease.
• Our team focuses on revenue optimization, setting up your ad units to generate the maximum possible earnings.
• We save you time by handling all the technical setup, delegation requests, and Google Ad Manager configuration on your behalf.
• Through our partnership, you gain access to premium demand, including high-paying advertisers, programmatic deals, and advanced inventory management tools.
• All payments come directly from Google, ensuring complete transparency and security, with detailed reporting and control over your ad performance.
• We continuously work on ad revenue optimization, improving your yield and helping you get the most from every impression.
• Our tools help maximize fill rates, reducing unfilled inventory and ensuring your ad spaces are always monetized effectively.
• We provide robust invalid traffic protection, keeping your account safe from policy violations and suspicious traffic activity.
• Finally, our systems ensure policy compliance, helping your site and inventory remain fully aligned with Google’s content and ad policies at all times.

🚀 Ready to unlock Google AdX MA access?

Partner with AdPubsValue today, get your delegation request, and start maximizing your ad revenue with premium demand and direct Google payments.

Apply for AdX Access Now with AdPubsValue